Background.
I joined as Lead Designer at Desap, responsible for the full visual and UX direction - from brand identity through to high-fidelity interface design across iOS, Android and desktop.
The identity had to do two things simultaneously: signal credibility to a sceptical audience, and feel genuinely at home in competitive gaming. Most fintech-adjacent products default to either one or the other. GamerWager needed both.
UX / Product Thinking.
Brand direction was tested through user group sessions before any UI was finalised - ensuring the visual identity resonated with the target audience before anything went into build. Getting close to development early was a deliberate choice: custom API integrations and third-party peer-to-peer matching services were mapped before the interface was completed, so the design reflected what could actually be built.
Execution & Collaboration.
Led visual and UX direction across a team of five designers - each owning a defined product section while I maintained overall system coherence. 100+ screens across wagering flows, onboarding, challenge creation, profile management and community tools.
The product moved through a structured beta programme - closed group first, then expanding rollout - using each stage to validate assumptions and refine the experience before wider release.
Collaboration across: Brand, Development, CRM, Copywriting, QA.
Tools: Adobe XD · Figma · Miro
Successful beta to V1 launch with strong early adoption. A brand system and design language built to scale - flexible enough to accommodate new game integrations, features and partner additions as the product grew.
