BACKGROUND.

I joined as Lead Designer at Desap, responsible for the full visual and UX direction - from brand identity through to high-fidelity interface design across iOS, Android and desktop.

The challenge from the start was twofold: design something that felt native to gaming culture, and build it to a standard that could withstand the regulatory and trust requirements of a real-money product.

THE CHALLENGE.

Before a single screen was designed, we needed a brand. I explored multiple directions - visual systems, colour languages, tone of voice - and refined them through early-stage user group testing to ensure the identity resonated with the target audience before anything went into build.

From there, the product design work spanned 100+ screens across wagering flows, onboarding, challenge creation, profile management and community tools. The scope required tight collaboration with a team of five designers to maintain coherence across sections, with each designer owning a defined area while I held the overall visual and UX system.

Getting close to development early was a deliberate choice. Custom API integrations and third-party services for peer-to-peer matching were mapped before the interface was finalised = ensuring the designs reflected what could actually be built, not just what looked right on a canvas.

The product moved through a structured beta programme - a small closed group first, then an expanding rollout - using each stage to validate assumptions and refine the experience before wider release.

Collaboration across: Brand, Development, CRM, Copywriting, QA.

Tools: Adobe XD · Figma · Miro