Ash Bradshaw

Product & UX Design Lead. 11+ years building complex digital products across health tech, fintech, SaaS and e-commerce / end-to-end, from strategy to shipped.

Design that ships.

Selected Works

The work below spans regulated fintech, clinical health platforms, consumer apps and global brand campaigns. Each project is a different problem, a different constraint, and a different set of decisions. My work has contributed to a £10 million commercial partnership, £500k in government funding and products that have scaled from zero to 2.5 million registered users.

Selected Works

The work below spans regulated fintech, clinical health platforms, consumer apps and global brand campaigns. Each project is a different problem, a different constraint, and a different set of decisions. My work has contributed to a £10 million commercial partnership, £500k in government funding and products that have scaled from zero to 2.5 million registered users.

Services

I work where strategy meets execution. Not just making things look right - making sure the right things get built, in the right order, for the right reasons.

Services

I work where strategy meets execution. Not just making things look right - making sure the right things get built, in the right order, for the right reasons.

End-to-End Product Design

Full ownership across the entire product lifecycle. Discovery, user research, interaction design, design systems and dev handover - without losing the thread between the first sketch and the final release.

01

End-to-End Product Design

Full ownership across the entire product lifecycle. Discovery, user research, interaction design, design systems and dev handover - without losing the thread between the first sketch and the final release.

01

End-to-End Product Design

Full ownership across the entire product lifecycle. Discovery, user research, interaction design, design systems and dev handover - without losing the thread between the first sketch and the final release.

01

Discovery & Validation

Turning business goals into testable product decisions - through user research, flow mapping, prototyping and stakeholder alignment - before a line of code is written.

02

Discovery & Validation

Turning business goals into testable product decisions - through user research, flow mapping, prototyping and stakeholder alignment - before a line of code is written.

02

Discovery & Validation

Turning business goals into testable product decisions - through user research, flow mapping, prototyping and stakeholder alignment - before a line of code is written.

02

Complex Systems & Portal Design

Multi-environment digital products built for scale. B2B web portals, CMS tooling, clinical dashboards, mobile apps - designed to work across user types, data loads and operational complexity.

03

Complex Systems & Portal Design

Multi-environment digital products built for scale. B2B web portals, CMS tooling, clinical dashboards, mobile apps - designed to work across user types, data loads and operational complexity.

03

Complex Systems & Portal Design

Multi-environment digital products built for scale. B2B web portals, CMS tooling, clinical dashboards, mobile apps - designed to work across user types, data loads and operational complexity.

03

AI-Assisted Design & Rapid Prototyping

Using Claude, Figma, Cursor and Adobe Firefly as an integrated workflow stack - moving from concept to testable prototype faster without shortcutting product thinking or execution quality.

04

AI-Assisted Design & Rapid Prototyping

Using Claude, Figma, Cursor and Adobe Firefly as an integrated workflow stack - moving from concept to testable prototype faster without shortcutting product thinking or execution quality.

04

AI-Assisted Design & Rapid Prototyping

Using Claude, Figma, Cursor and Adobe Firefly as an integrated workflow stack - moving from concept to testable prototype faster without shortcutting product thinking or execution quality.

04

About Me

About Me

Ashley. B

Product & UX Design Lead based in Manchester. I work across the full design lifecycle - discovery, strategy, service design, interaction design, design systems, research and handover. The complete picture, not just the visible layer. My work has contributed directly to commercial outcomes. A £10 million partnership. £500k in government funding. A platform scaled from zero to 2.5 million users. These weren't side effects of the design - they were shaped by it.

Most recently I led design across two major product streams at Latus Group - YODHA, a remote health surveillance platform serving 3,800 UK businesses, and a health and longevity product built in partnership with David Lloyd, contributing to a £10 million multi-year commercial deal projected to reach 400,000 users. Before that, I redesigned the core onboarding and application experience at J3 Solutions - cutting completion time from four days to under 24 hours, growing monthly new users from 12,000 to over 40,000 and more than doubling completion rates.

Earlier, I was the founding product designer at Credability - present from day one through to 2.5 million registered users and 500k+ weekly active, embedded across strategy, growth, compliance and delivery throughout. I'm currently open to senior contract and Head of Design opportunities.

Senior Product Designer

ToDo Engineering

2026

Senior Product Designer

Latus Group

2025-2026

Senior UX Designer

J3 Solutions

2023-2025

Senior Product Designer

Credability

2019-2022

Design Manager

Desap

2018-2019

Senior Product Designer

ToDo Engineering

2026

Senior Product Designer

Latus Group

2025-2026

Senior UX Designer

J3 Solutions

2023-2025

Senior Product Designer

Credability

2019-2022

Design Manager

Desap

2018-2019

What People Say

A few words from people I've worked with.

What People Say

A few words from people I've worked with.

  • Ashley delivered two high-impact projects with incredible detail, always putting the user first with brilliant solutions.

    Jack Latues

    Latus Group CEO

  • Ashley instrumentally launched Gamer Wager, bringing sharp product thinking and clarity from sketch to final UI.

    Rodrigo Blanc

    Product Owner

  • Ashley was key to CredAbility’s growth, expertly turning complex data and research into intuitive designs.

    David Selby

    Senior Growth & Product Manager

  • Ashley delivered two high-impact projects with incredible detail, always putting the user first with brilliant solutions.

    Jack Latues

    Latus Group CEO

  • Ashley instrumentally launched Gamer Wager, bringing sharp product thinking and clarity from sketch to final UI.

    Rodrigo Blanc

    Product Owner

  • Ashley was key to CredAbility’s growth, expertly turning complex data and research into intuitive designs.

    David Selby

    Senior Growth & Product Manager

  • Ashley delivered two high-impact projects with incredible detail, always putting the user first with brilliant solutions.

    Jack Latues

    Latus Group CEO

  • Ashley instrumentally launched Gamer Wager, bringing sharp product thinking and clarity from sketch to final UI.

    Rodrigo Blanc

    Product Owner

  • Ashley was key to CredAbility’s growth, expertly turning complex data and research into intuitive designs.

    David Selby

    Senior Growth & Product Manager