Background.
For the global launch of the Reebok Zoku Runner, I joined a creative campaign team tasked with building the digital presence for a new product rollout across three markets - UK, USA and Australia.
The scope was significant: three regional microsites and two digital lookbooks, each tailored to the brand storytelling and market positioning of the Zoku Runner. The work combined CGI, motion, editorial design and digital narrative - all delivered under strict campaign timelines.
Product Challenge.
Coherence across formats and international markets, under intense timeline pressure. A creative team of eight - including 3D artists, CGI specialists, photographers and copywriters, producing high-volume campaign assets in parallel, all requiring visual consistency across territories.
Execution & Collaboration.
Responsible for the design and delivery of all three microsites and both lookbooks. Each microsite was built around a central CGI hero - an animated Reebok Starcrest logo - with a cinematic visual language: black, grey and white palettes, layered lifestyle photography and motion overlays. The lookbooks extended this through double-exposure effects and a motion concept showing the evolution of the Starcrest logo across Reebok's history.
Impact.
All microsites launched on time across three territories. This project is included as an example of high-pressure creative delivery at global brand scale - early career agency work that established habits of precision, speed and cross-disciplinary collaboration that have carried through everything since.
