BACKGROUND.
For the global launch of the Reebok Zoku Runner, I joined a creative campaign team tasked with building the digital presence for a new product rollout across three markets - UK, USA and Australia.
The scope was significant: three regional microsites and two digital lookbooks, each tailored to the brand storytelling and market positioning of the Zoku Runner. The work combined CGI, motion, editorial design and digital narrative - all delivered under strict campaign timelines.
THE CHALLENGE.
The creative team of eight - including 3D artists, CGI specialists, photographers, video editors and copywriters - needed to produce cohesive, market-ready assets across multiple formats simultaneously. My role covered the design and delivery of the microsites and lookbooks, ensuring visual consistency across a campaign that had to feel unified while adapting to three distinct regional markets.
Each microsite was built around a central CGI hero element - an animated Reebok Starcrest logo used to embody movement and the knitted technology of the shoe. The visual language was cinematic: black, grey and white palettes, layered lifestyle photography and motion overlays.
The lookbooks extended this through double-exposure effects, stacked imagery and a motion concept showing the evolution of the Starcrest logo - blending product innovation with brand heritage.
The primary constraint was time. Full delivery across all assets in six weeks, with multiple rounds of internal review across international teams.
RESULT.
All three regional microsites launched on time. The editorial lookbooks delivered a distinct, fashion-forward interpretation of the Zoku Runner that sat comfortably alongside Reebok's broader campaign output.
The project is a demonstration of creative delivery under pressure - working within a large, fast-moving team to a global brand standard, with no room for inconsistency across formats or markets.
